Description: Custom Wave Cap
What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient would wear because of its great appearance. The client wanted a cap for early fall distribution, so they needed a cap that was 100% brushed cotton.
How it was distributed: The cap was given to all employees and customers that came in for a new or used car or for service on their existing car.
Result or ROI: Dealership has done caps in the past, and with this built-in distribution network, a unique and quality cap has become the expectation. It is a signature branded piece for which the distribution network has high expectations.